Tag: CFL

Hamilton Tiger-Cats Score With Data-Driven Marketing

The IEG Sponsorship Report takes a look at how the Hamilton Ticats in partnership with Stadium Digital transformed the world of sponsorship through its data-driven platform; All Access.

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Five Examples Of How The Ticats Integrate Sponsors Into The All Access Program

Niagara College—Gameday Predictor
Niagara College sponsors a fantasy game for each home and away game called Gameday Predicator. The sponsorship affords branding on all marketing and promotions including All Access, in-stadium video boards, Ticats TV Live panel, gameday and social.
Fifty-six percent of weekly active members participated in the Gameday Predicator in 2016, with 55 percent playing more than once throughout the season.
The team branded the Wi-Fi login page in Tim Hortons Field with the Niagara College logo; the first 200 fans who signed in to the All Access program while connected to the Wi-Fi received an Alex and Ani bracelet.

WeatherTech—Great Labor Day Giveaway
Fans who entered the stadium received a lanyard and ticket sleeve containing information about the contest and directions on how to enter.

Via Rail—Ride the Rails Contest
The rail service ran two contests within the All Access program in 2016 that sent two fans on the road with the team to Montreal and Ottawa. The winners received accommodations, game tickets and, obviously, train tickets.

Lou’s Barbeque Co.—Cub Club
Ticats Cub Club (kids club) signup occurred through All Access. Parents first became members of the program and then signed up their children. The data captured was used to target family ticketing offers while simplifying the overall sign-up experience.

RedTag.ca—Redemption for Contest Entries
Fans were able to redeem their “yards” for contest entries to win a vacation package courtesy of the travel agency.

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Toronto Argonauts Launch Grey Cup Edition of All Access

The Toronto Argonauts will leverage Stadium Digital’s industry-leading All Access fan engagement platform to connect with visitors to the Grey Cup Festival from November 24 through to the 104th Grey Cup at BMO Field in Toronto.

As part of the Argos All Access execution, fans who register will be able to collect ‘yards’ or points by attending various Grey Cup Festival activities, and playing the Grey Cup Gameday Predictor . They will also be able to redeem their loyalty yards for unique Grey Cup and Argos experiences, and can test their skill at the Armchair Quarterback to receive a discount at the Grey Cup Shop.

Some of the 104th Grey Cup Festival activities that will feature Argos All Access include:

Stadium Digital and the Toronto Argonauts partnered on Argos All Access earlier this season introducing loyalty redemption opportunities, targeted offers and exclusive content.

Ticats to deliver first North American pro football broadcast on Facebook Live

Facebook Live videos have become a big part of the sports marketplace already, with MLB, NFL and NCAA teams experimenting with delivering content that way. That content has been mostly behind-the-scenes interviews and looks, though, rather than a typical game broadcast, but the CFL’s Hamilton Tiger-Cats are set to change that. The team has announced that they’re going to live-stream Friday’s preseason game against the Ottawa Redblacks on Facebook Live and make some history in the process.

Read full article on Yahoo Sports Canada

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