Winnipeg Blue Bombers Launch Fan Zone Engagement and Loyalty Program
The Winnipeg Blue Bombers confirmed today they have partnered with leading fan engagement platform provider Stadium Digital, to launch a new fan engagement and loyalty program Blue Bombers Fan Zone.
The Blue Bombers will leverage Stadium Digital’s industry-leading All Access platform to better connect with fans throughout the season.
“Expanding our digital reach is a key component to our overall growth plans,” says Wade Miller, President and CEO of the Winnipeg Football Club. “We are looking forward to working with the team at Stadium Digital on innovative ways to engage and reward our amazing fans. ”
Blue Bombers Fan Zone is designed to reward fans for their digital interactions with the team across various platforms. Fans can accumulate “Yards” throughout the season that can be redeemed for unique experiences and products such as road trips, visits with players and alumni, or signed jerseys and helmets.
Ways to Accumulate Yards
- Registering with Blue Bombers Fan Zone
- Connecting a MyBombers account
- Enjoying Bombers content – video highlights/reading articles on BlueBombers.com
- Playing Gameday Predictor fantasy
- Logging on to Investors Group Field WiFi
- Purchasing merchandise at the Bomber Store
Stadium Digital has launched similar programs for other teams in the CFL, the Hamilton Tiger-Cats in 2015 and the Toronto Argonauts in 2016. The company is currently in discussions with other teams and leagues to extend their All Access platform to new partners.