Stadium specializes in the creation and management of content and technology to deliver products in the areas of sponsorship, fan engagement, ticketing and e-commerce. The company was formed to help sports and entertainment properties and their partners realize the full potential of their brand and investment around their content rights.
While still valuable expressions of the brand, forming an association between corporate partners and properties is no longer limited to logos on the playing surface, giveaways at the gate, or billboards on broadcast. Establishing a meaningful connection with fans also isn’t bound to the in-person experience or the broadcast audience during the scheduled timeslot.
Fans and brands alike now expect more value from properties, beyond the intensity of live sport or the thrill of the stage. In a day filled with real and contrived distractions, coming at us in the physical world and the virtual world, the status quo is no longer a business strategy. Audience and attendance don’t necessarily translate to engagement, which takes the form of attention, participation and conversation as measurable outcomes. Properties must earn engagement from their fans on an ongoing basis to meet business objectives, as tuning-out is as easy as looking down to check out that buzzing in your hand.
At Stadium, we believe that more value is attainable, which we extract through our value chain of services and deliver for our clients with proven analytics based integrated products: The Scouting Report, The Playbook, and Special Teams.
The Scouting Report
1 Jarvis Street, Suite 1 Hamilton, ON L8R 3J2
121 Charles St W, Suite 329a, Kitchener, N2G 1H6