Tag: Press Release

Belleville Senators Partner with Stadium Digital to Launch New Digital Platforms

Belleville, ON (October 2, 2017) – The Belleville Senators announced today that they have partnered with Canada’s leading fan engagement platform provider, Stadium Digital, to officially launch its new digital platform, BellevilleSens.com.

As the digital home for the team’s historic inaugural 2017-18 American Hockey League season, the site is the go-to destination for Senators fans. The platform features a dynamic content hub to share Senators news, stats, ticket offers, information and highlights. The site is fully optimized for all platforms.

BellevilleSens.com also features original content showcasing elite players and introduces the next generation of Senators stars. Fans will also now be able to join Belleville Insiders, the best way to follow the team. Members will receive first access to news and information including exclusive content, special team and sponsors offers and community events.

“We are delighted to officially launch our digital home and share all of the excitement of our inaugural season with fans around the hockey world,” said Rob Mullowney, Belleville Senators Chief Operating Officer. “With Stadium Digital’s dynamic platform, we are able to connect with our fans, partners and sponsors in an impactful way.”

Fully designed and managed by Stadium Digital, the infrastructure is hosted on the Microsoft Azure Cloud Platform and allows for a streamlined interface for users across all devices. Highlights of the new digital network include:

  • Mobile first content hub user experience
  • Deep statistics integration for roster, schedule and live scoring data provided by Hockey Tech
  • Ad supported video player and platform integration
  • National and local sponsorship opportunities

“This is an exciting new era for professional hockey in the Bay of Quinte,” said Mark Silver, President of Stadium Digital. “It has been wonderful working with such an energetic team to create a platform to serve passionate Senators fans and build a closer connection with the team both on and off the ice.”

This is the second AHL team to launch with Stadium Digital, following the Toronto Marlies last season. Stadium Digital has confirmed that they are actively engaging other AHL teams to expand their industry-leading infrastructure across the league.

The Sens begin their inaugural season October 6th with a trip to Laval, Quebec. After a nine-game road trip to start the season, Belleville’s home-opener at the renovated Yardmen Arena will take place November 1st against the Syracuse Crunch.

 

About the Belleville Senators

The Belleville Senators are an American Hockey League franchise set for their inaugural season in 2017-2018. The team serves as the primary professional development affiliate of the Ottawa Senators in the National Hockey League. Upon their relocation to the Bay of Quinte area, the team will play its home games in the newly renovated Yardmen Arena. You can follow the Belleville Senators on their official Facebook, Twitter and Instagram pages via @BellevilleSens or visit us at BellevilleSens.com for more information.

About Stadium Digital
Stadium Digital specializes in the creation and management of content and technology to deliver products in the areas of sponsorship, fan engagement, ticketing and e-commerce. The company supports sports properties and their partners realize the full potential of their brand and content rights. Its client include the CHL, WHL, QMJHL, OHL and all 60 teams, Hamilton Tiger-Cats, Winnipeg Blue Bombers, Toronto Argonauts, Toronto Marlies, Belleville Senators, Cycling Sports Group (Cannondale), Toronto Rock, Golf Canada, Canada Snowboard and the Greater Toronto Hockey League. For more about Stadium Digital, please visit StadiumDigital.com.

For additional information, please contact
Greg McIsaac Communications
gregmcisaac@yahoo.ca
416-458-3591

Winnipeg Blue Bombers Launch Fan Zone Engagement and Loyalty Program

The Winnipeg Blue Bombers confirmed today they have partnered with leading fan engagement platform provider Stadium Digital, to launch a new fan engagement and loyalty program Blue Bombers Fan Zone.

The Blue Bombers will leverage Stadium Digital’s industry-leading All Access platform to better connect with fans throughout the season.

“Expanding our digital reach is a key component to our overall growth plans,” says Wade Miller, President and CEO of the Winnipeg Football Club. “We are looking forward to working with the team at Stadium Digital on innovative ways to engage and reward our amazing fans. ”

Blue Bombers Fan Zone is designed to reward fans for their digital interactions with the team across various platforms. Fans can accumulate “Yards” throughout the season that can be redeemed for unique experiences and products such as road trips, visits with players and alumni, or signed jerseys and helmets.

Ways to Accumulate Yards

Stadium Digital has launched similar programs for other teams in the CFL, the Hamilton Tiger-Cats in 2015 and the Toronto Argonauts in 2016. The company is currently in discussions with other teams and leagues to extend their All Access platform to new partners.

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