Category: Blog

2016 in Review

From record performances by Canadian athletes on the world stage, to our country’s new love affair with soccer, this has been a truly memorable year for Canadian sports. Along the way, we saw fans engaging with their favorite teams and athletes in exciting new ways.

A highlight for Stadium Digital was the expansion of All Access to the Toronto Argonauts’ digital and in-stadium platforms. Added this year, Hamilton Tiger-Cats fans could redeem their points and earn additional points by swiping their season seat holder card at retail or concession locations at Tim Hortons Field. We were also thrilled to be a part of the 104th Grey Cup creating some engaging new fan integrations that brought football fans even closer to one of the most memorable games in Grey Cup history.

Our major initiative over the past year was the successful launch of the Canadian Hockey League’s new and fully mobile responsive website network across the league’s slate of 60+ teams, leagues and special events. This includes all team sites in the Ontario Hockey League, Western Hockey League and Quebec Major Junior Hockey League along with the Mastercard Memorial Cup.

We are extremely proud to have implemented a dynamic new content hub and that streamlines the fan experience across all devices.

It has been a joy to work with all of our partners and friends this past year – your commitment to excellence continues to inspire all of us at Stadium Digital.

Please have a wonderful Holiday Season.  We are looking forward to sharing news on several exciting new initiatives in the New Year.

2016 Stadium Digital Highlights

SportsCaster Magazine – Hamilton Tiger-Cats Set the Standard in Digital Fan Engagement

SportsTechie –  Stadium Digital Powers Canadian Hockey League Technology Behind CHL Website Network

Yahoo Sports – Canadian Hockey League follows the NHL’s lead on a digital refresh

Re-Launch of the CHL Website Platform

Over the last 4 months we have been steadily rolling out new websites for each of the regional leagues, teams and special events for our client, the Canadian Hockey League. The combined undertaking encompasses 78 English/French digital properties, which are built on a single platform managed and maintained by Stadium Digital.

The completion of this rollout is a turning point for the CHL, as it now has a fully responsive platform on a common code base that leverages a customized multi-site bi-lingual WordPress theme. Like all projects of this magnitude, reaching the milestone of completion is an accomplishment to be celebrated and a time to reflect on the dedication and collaboration of the project team. I would firstly like to recognize the leadership of the CHL’s Sr. Manager of Digital, Mark Dickie, who has been our partner along this journey, supported by a strong group representing the regional leagues:

  • Photi Sotiropoulos, Director of Communications, QMJHL
  • Corey St. Laurent, Sr. Manager of Communications, WHL
  • Paul Krotz, Manager of Media and Information Services, CHL & OHL

Another key contributor to this project throughout has been Denis Demers, the Head Statistician for the QMJHL. Denis’ singular focus on delivering to CHL fans one of the most comprehensive stats offerings in sports is a critical aspect to the success of the new digital platform.

The sheer scope of this project required Stadium Digital to work closely with several companies, such as Hockey Tech, the statistics provider of the CHL. Other companies involved in this project were: Webonise for hosting and migration, Signal UX for design and user experience, and PairShaped for technology architecture. I would also like to recognize the dedication of 2 employees at Stadium Digital, Mark Banks and Jeff Mugleston, who have been integral to seeing this project through while collaborating with the large stakeholder group assembled for this project.

Thank you to everyone involved in getting to this important milestone. We look forward to now iterating and innovating with this new platform in an effort to grow the fan base and business of the CHL.

 

Mark Silver
President & Founder
Stadium Digital

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