Category: Media Coverage

Stadium Digital and Smooth Commerce Partner to Power Personalized Mobile Apps For Sports Properties

Stadium Digital and Smooth Commerce Partner to Power Personalized Mobile Apps For Sports Properties

– Leading fan engagement and mobile commerce platform providers deliver cross-device loyalty and purchase fan experience –
– Hamilton Tiger-Cats launch Ticats All Access app on new platform –

TORONTO (June 27, 2018) – Stadium Digital, Canada’s leading fan engagement platform provider, and Smooth Commerce, a leading turnkey commerce, mobile app and marketing platform provider, have entered into a multi-year strategic partnership to power apps for sports properties and facilities. The Hamilton Tiger-Cats of the Canadian Football League (CFL) are the first to launch on the combined platform with the Ticats All Access App for iOS and Android.  The personalized app experience delivers the most relevant features to fans based on their location and the game status.

“Our new app demonstrates the ongoing commitment we’ve made to provide our fans with one of the best overall entertainment experiences in North America,” said Matt Afinec, President & COO, Hamilton Tiger-Cats Football Club. “We launched the Ticats All Access loyalty program with Stadium Digital for the 2015 season and continue to innovate it with the addition of the Smooth Commerce platform to drive deeper engagement and value for the CFL’s best fans and partners.”

The Ticats All Access app demonstrates the best of what the loyalty program has to offer, plus native mobile app features to enable a more seamless user experience, including:

  • Loyalty card – an all-in-one Season Seat Holder card for merchandise and concession discounts, points accumulation and reward dollars
  • Single sign-on – a ubiquitous, personalized content experience across devices
  • Geo-fencing – exclusive content and special offers while fans are at Tim Hortons Field, plus bonus points for using the app while at home games
  • Game stats – follow all games live and in real-time within the app

The Ticats All Access app also rewards fans for concession and merchandise purchases and digital engagement before, during and after games. That includes entering contests, watching highlights, playing fantasy games, using the Tim Hortons Field Wi-Fi, and participating in sponsor promotions.

Fans receive “yards” throughout the season that can be redeemed for unique experiences and products such as road trips, visits with players and alumni, and signed merchandise.

New for 2018, season seat holders enrolled in Ticats All Access can access the Pre-game Sideline Experience, bringing them as close as you can get to the action without wearing shoulder pads or a helmet. All members will also receive exclusive viewing of post-game interviews with Head Coach June Jones and Tiger-Cats players immediately after the final whistle. The post-game live stream will feature a variety of interviews, first-takes and analysis from coaches and players before they speak to the media.

“It’s been our privilege over the years to support the Tiger-Cats digital transformation into one of Canada’s leading digital sports team properties,” said Mark Silver, President of Stadium Digital. “The partnership with Smooth Commerce is the culmination of our learning with the Tiger-Cats, to combine the best of our technology with a world-class mobile commerce solution that is deeply integrated into venue technology and point of sales systems.”

“We are pleased to be working with Stadium Digital to deliver a best-in-class experience for Hamilton Tiger-Cats fans,” said Brian Deck, CEO of Smooth Commerce. “This is a significant milestone for Smooth Commerce. We are now bringing the power of our platform to professional sports.”

The Ticats All Access app will add additional features during the season:

  • Order Ahead – Preorder and prepay for concessions at designated pickup counters
  • MyTix Account Manager – Season seat holder access to their TicketMaster account

About Stadium Digital
Stadium Digital specializes in the creation and management of content and technology to deliver products in the areas of sponsorship, fan engagement, ticketing and e-commerce. The company supports sports properties and their partners realize the full potential of their brand and content rights. Its clients include the CHL, WHL, QMJHL, OHL and all 60 teams, Hamilton Tiger-Cats, Winnipeg Blue Bombers, NBA Canada, Toronto Marlies, Belleville Senators, Canadian Premier League and all clubs, Cycling Sports Group (Cannondale), Golf Canada and provincial associations, Racquetball Canada and the Greater Toronto Hockey League.

For more about Stadium Digital, please visit

About Smooth Commerce
Smooth Commerce builds branded native mobile apps powered by a robust customer activation platform – encompassing mobile payment, order ahead, loyalty, offers and engagement while allowing organizations the ability to access real-time analytics and ensure their digital mobile marketing initiatives are achieving the desired results.

For more about Smooth Commerce, please visit

For additional information, please contact:
Greg McIsaac
Junction Communications


Stadium Digital Is Changing Sports Organizations’ View on Digital and the Role of Video in Fan Engagement

Embracing sweeping technological change across an entire sports organization has proved difficult in an ecosystem notorious for its siloes and internal politics. One of the teams that has adjusted to this new environment is the Hamilton Tiger-Cats of the CFL. As part of the move to a new stadium in 2014-15, the Tiger-Cats completely reimagined their fan-facing product in everything from marketing to content to ticketing, with a focus on developing robust, individualized relationships with fans.

Click here to read the full article.

Golf Canada Taps Stadium Digital to Launch New National and Provincial Engagement Platform


Golf Canada, along with leading fan engagement company Stadium Digital, today announced the re-launch of

The new platform introduces the roll out of a responsive national website network across Canada’s provincial golf associations, beginning with The digital home for the national sport federation is the go-to destination for millions of Canadian golfers and 1,400-member golf clubs across the country.

Developed and powered by Canadian sports technology leader, Stadium Digital, the bilingual platform features a dynamic new content hub to share Canadian golf news, information and highlights of Golf Canada’s slate of championships, programs and services for golfers and member clubs. The sites also feature original content to showcase the next generation of Canadian rising stars as well as informative articles for golf enthusiasts from coast to coast.

“The launch of our new bilingual digital network is an important evolution in golfer engagement for Golf Canada and our provincial associations, allowing us to go well beyond our previous capabilities,” said Golf Canada Interim CEO Jeff Thompson. “Stadium Digital’s network infrastructure platform gives us the much-needed scale so we can connect with our golfers, fans, partners and sponsors in a much more meaningful way.”

The digital network development was supported in part by a grant through the Canadian Olympic Committee’s (COC) National Sport Federation (NSF) Enhancement Fund. The program was devised to assist NSFs in the creation of efficiencies and enhancements that could benefit other sport federations.

“We are thrilled to see Golf Canada develop this innovative digital network to engage with golf enthusiasts across Canada,” says Chris Overholt, Chief Executive Officer of the Canadian Olympic Committee. “The insights learned through this initiative can now be shared with other national sport federations who look to build their own platforms. This is a great example of how sport organizations can work together to strengthen the system as a whole”.

The infrastructure, hosted on the Microsoft Azure Cloud Platform, allows for a streamlined interface for users across devices. While all Golf Canada digital content lives on a single network managed by Stadium Digital, the infrastructure allows provincial golf associations to customize the look of their sites and develop their own unique content and sponsorship opportunities to serve local golfers and clubs.

Highlights of the new digital network include:

  • New content hub and video player with full integration of on-demand video
  • Standardized look for teams and championships
  • Content sharing across all provincial golf associations
  • Improved member and golf club services
  • New national and local sponsorship opportunities
  • Bilingual engagement
  • Improved discovery of original content – video, photos and stories
  • Enhanced navigation capabilities

“This is an exciting new era for golf in Canada with so many dynamic young players and a growing number of members and marquee events,” said Mark Silver, President of Stadium Digital. “It has been wonderful working with the team at Golf Canada and the provincial golf associations to develop a new platform and content hub to serve golf lovers and fuel Canada’s passion for golf for years to come.”

Stadium Digital has confirmed that work is already underway to build other Canadian provincial golf associations into the platform and that they are ultimately planning to extend the model to other national sports associations.


Hamilton Tiger-Cats Score With Data-Driven Marketing

The IEG Sponsorship Report takes a look at how the Hamilton Ticats in partnership with Stadium Digital transformed the world of sponsorship through its data-driven platform; All Access.

Click here to read the full article

Five Examples Of How The Ticats Integrate Sponsors Into The All Access Program

Niagara College—Gameday Predictor
Niagara College sponsors a fantasy game for each home and away game called Gameday Predicator. The sponsorship affords branding on all marketing and promotions including All Access, in-stadium video boards, Ticats TV Live panel, gameday and social.
Fifty-six percent of weekly active members participated in the Gameday Predicator in 2016, with 55 percent playing more than once throughout the season.
The team branded the Wi-Fi login page in Tim Hortons Field with the Niagara College logo; the first 200 fans who signed in to the All Access program while connected to the Wi-Fi received an Alex and Ani bracelet.

WeatherTech—Great Labor Day Giveaway
Fans who entered the stadium received a lanyard and ticket sleeve containing information about the contest and directions on how to enter.

Via Rail—Ride the Rails Contest
The rail service ran two contests within the All Access program in 2016 that sent two fans on the road with the team to Montreal and Ottawa. The winners received accommodations, game tickets and, obviously, train tickets.

Lou’s Barbeque Co.—Cub Club
Ticats Cub Club (kids club) signup occurred through All Access. Parents first became members of the program and then signed up their children. The data captured was used to target family ticketing offers while simplifying the overall sign-up experience.—Redemption for Contest Entries
Fans were able to redeem their “yards” for contest entries to win a vacation package courtesy of the travel agency.

Click here to read the original article 

A Hole in the Fortress

This article was written by Jean-François Codère and has been translated from the french language publication La Presse. The original online version is available in french here.


Live sports events, beginning with the Olympics and NFL football, have long been perceived as the last bastion of the traditional television industry. Now, even this bastion is starting to show signs of weakness under siege from changing consumer habits.
There is no shortage of analyses or rationales to try to understand what might have led to such a significant drop in viewer ratings for NFL football this fall. And many of these reasons are a threat to the majority of sports.


The atypical candidacy of Donald Trump, the unequaled campaign acrimony and the uncertain result until the end clearly had a positive effect on the network news ratings and, conversely, a negative effect on sports broadcasts. The NFL seems to have recovered. Out of the first 20 games broadcasted after the election, 10 drew more viewers than the corresponding game from the previous year. In the 9 weeks leading up to the election, only 9 of the 158 games broadcasted could say as much.


The San Francisco 49er’s quarterback spurred controversy at the beginning of the season by systematically kneeling down on one knee during the singing of the American national anthem before games, as a sign of protest against racism. His gesture allegedly prompted many Americans to boycott football, either in opposition to Mr. Kaepernick or involuntarily out of a sense of unease, so as to avoid being subjected once again to these tensions that infiltrate other areas of their lives, analysts speculated.


In a sport where the average playing career is just 2.6 years, fans have trouble identifying with star players, who are becoming increasingly rare. Many experts are also critical of the quality of play and the officiating. Out of the ordinary celebrations are prohibited. Match-ups between teams with very little national appeal have been thrust into major time slots. In a nutshell, there are questions the league needs to ask itself when it comes to the quality of its product.
It is also important to note that some sports, including basketball and baseball, have done well in the playoffs, but struggle to attract viewers for regular season games.


The NFL and football in general have been hit hard by new research on the effects of concussions. More and more parents, up to half of them according to some surveys, would not want their child to play it. Some viewers are put off by the knowledge surrounding the effects on athletes. However, some would be put off by the actions initiated by the NFL to soften the sport and thereby limit the damage. It’s tough to find a way out of this quandary.


Time demands on viewers are greater than ever, yet the days have not gotten longer. With this in mind, is having them spend three hours in front of their devices too much to ask? “I think so, in any case, I know that it’s difficult for me”, said Mark Silver Stadium Digital President, former Head of Digital Media at TSN and York University professor. “More than the overall attraction of the sport on TV, it’s the level of commitment that may pose a problem,” said John Simcoe, from PwC in Toronto. “There is cause for concern, for example, when you see a more dramatic drop in ratings halfway through the game.”


“Thanks to the power of social media, sports fans can follow their athletes more than ever, especially in their private lives. But what they see, lives of young privileged millionaires, is not necessarily likely to thrill them,” Mark Silver added. “Sometimes, people don’t like what they see, to the point where they no longer watch the games.”


When they talk about television and sports to their students, professors André Richilieu, from the UQAM, Mark Silver, from York University, and Scott Henderson, from Brock University, all observe the same thing: few people actually subscribe to cable and, by extension, to sports channels.


If youth are not subscribing to cable or if older viewers are also watching, albeit occasionally, programs via Netflix and other comparable services, they are not in the process of flipping through channels and potentially stumbling upon a game in progress. Or hearing the broadcast time of the next game for that matter. “People would watch sports because they would watch television and happen upon these programs,” said Scott Henderson, professor of Sports Management at Brock University. “Nowadays, a lot of people have checked out.”


One of the characteristics of sports content is that it quite often consists of highlights that are interspersed with more mundane moments. With the spread of video via social media, it has become easier than ever to disseminate these highlights (goals, outstanding plays, etc.), which often appear on line within minutes after they occur. “The best excerpts are distributed very quickly on social media, so that I can see the big play without interrupting my life to watch the entire game,” Mark Silver says. As such, the sports fan can catch everything (or almost everything), without watching anything (or almost anything).


It’s a problem that is much less noticeable in Quebec, where sports are split up into few teams and two networks, but in the US, it may become a rather complex task to unravel national rights, regional rights and the multitude of networks they own. “Rights are so divided and sub-divided that it can be difficult to decipher where your team is playing,” Mark Silver concluded.


This article was written by Jean-François Codère and has been translated from the french language publication La Presse. The original online version is available in french here.

2016 in Review

From record performances by Canadian athletes on the world stage, to our country’s new love affair with soccer, this has been a truly memorable year for Canadian sports. Along the way, we saw fans engaging with their favorite teams and athletes in exciting new ways.

A highlight for Stadium Digital was the expansion of All Access to the Toronto Argonauts’ digital and in-stadium platforms. Added this year, Hamilton Tiger-Cats fans could redeem their points and earn additional points by swiping their season seat holder card at retail or concession locations at Tim Hortons Field. We were also thrilled to be a part of the 104th Grey Cup creating some engaging new fan integrations that brought football fans even closer to one of the most memorable games in Grey Cup history.

Our major initiative over the past year was the successful launch of the Canadian Hockey League’s new and fully mobile responsive website network across the league’s slate of 60+ teams, leagues and special events. This includes all team sites in the Ontario Hockey League, Western Hockey League and Quebec Major Junior Hockey League along with the Mastercard Memorial Cup.

We are extremely proud to have implemented a dynamic new content hub and that streamlines the fan experience across all devices.

It has been a joy to work with all of our partners and friends this past year – your commitment to excellence continues to inspire all of us at Stadium Digital.

Please have a wonderful Holiday Season.  We are looking forward to sharing news on several exciting new initiatives in the New Year.

2016 Stadium Digital Highlights

SportsCaster Magazine – Hamilton Tiger-Cats Set the Standard in Digital Fan Engagement

SportsTechie –  Stadium Digital Powers Canadian Hockey League Technology Behind CHL Website Network

Yahoo Sports – Canadian Hockey League follows the NHL’s lead on a digital refresh

Stadium Digital Powers Canadian Hockey League Technology Behind CHL Website Network

The new CHL network of 78 sites is operating at full capacity with mobile dedicated features designed to optimize team, league and special events focused on the fan experience delivered over all devices.

“The launch of the new CHL network marks an important milestone in how we connect with our fans and bring them closer to the game,” says Mark Dickie, Senior Manager of Digital, CHL. “Stadium Digital’s network and fan engagement platforms have been a wonderful complement to our content strategy allowing the CHL to deliver more value to teams, sponsors, and most importantly, the fans.”

Read full article on Sportstechie

Ticats to deliver first North American pro football broadcast on Facebook Live

Facebook Live videos have become a big part of the sports marketplace already, with MLB, NFL and NCAA teams experimenting with delivering content that way. That content has been mostly behind-the-scenes interviews and looks, though, rather than a typical game broadcast, but the CFL’s Hamilton Tiger-Cats are set to change that. The team has announced that they’re going to live-stream Friday’s preseason game against the Ottawa Redblacks on Facebook Live and make some history in the process.

Read full article on Yahoo Sports Canada

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