Tag: All Access

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Verizon Digital Media Services’ Uplynk Video Streaming service now powers OTT for Stadium Digital

August 31, 2017 No Comments Press Release, Sports Tech

Verizon Digital Media Services, part of Oath, today announced that its Uplynk Video Streaming service has been integrated into Canadian sports technology leader Stadium Digital‘s All Access Platform – a proprietary digital loyalty and fan engagement platform. By supporting the streaming of live and VOD sporting events, game day highlights and other on-demand content, Uplynk allows Stadium Digital to ensure that its customers – a growing array of sports associations, leagues and teams across Canada – can use high quality video content to enhance their connection with sports fans and partners.

Click here to read the Oath press release.

CHL Fan Base PR

CHL and Stadium Digital Launch New Engagement Program for CHL Playoffs

March 23, 2017 No Comments Press Release, Sports Tech

CHL Fanbase offers special rewards for fans along with
new interactive CHL Playoff Predictor Game

Toronto, (March 21, 2017) – The Canadian Hockey League (CHL) kicks off the start of the OHL, WHL and QMJHL playoffs today with the launch of CHL Fanbase – the league’s new digital fan engagement platform. Developed by leading fan engagement company, Stadium Digital, the platform awards points to fans who engage with the CHL’s Playoff Predictor game and gives exclusive access to contests, promotions and events.

The highlight of the platform launch is the new CHL Predictor game which allows fans to predict the results of OHL, WHL and QMJHL playoff series. Participants all have a chance to win a trip to the Mastercard Memorial Cup.

“Whether it’s entering a contest, predicting a playoff winner or engaging in partner promotions, CHL Fanbase is an incredible way for us to thank our loyal fans for their ongoing support and engagement,” says Mark Dickie, Senior Manager of Digital, CHL. “Playoffs are the best time of the season. As we lead up to the Mastercard Memorial Cup, we can’t wait to have fans join in on CHL Predictor and guess the outcomes for what are sure to be some compelling series.”

“CHL Fanbase is natural digital extension of our services for the CHL, enabling the league to connect with fans on a whole new level,” says Mark Silver, President of Stadium Digital. “Using our proprietary engagement platform not only allows the CHL to recognize and reward its fans, it also empowers the league and teams to track behavioral fan data and ultimately help the CHL to develop custom promotions, programs and other partner initiatives that drive further engagement.”

CHL Fanbase marks Stadium Digital first league-wide fan engagement loyalty platform. The company has successful launched similar team platforms for the Hamilton Tiger-Cats and the Toronto Argonauts.

About the Canadian Hockey League
The Canadian Hockey League is the world’s largest development hockey league with 52 Canadian and eight American teams participating in the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. CHL players graduate from high school at a rate higher than the Canadian national average. More than nine million fans annually attend CHL games during the regular season, playoffs and at the Mastercard Memorial Cup. The CHL is the number one supplier of talent to the National Hockey League (NHL) and U Sports.

All Access 2016

Hamilton Tiger-Cats Score With Data-Driven Marketing

January 24, 2017 No Comments Media Coverage, Sports Tech

The IEG Sponsorship Report takes a look at how the Hamilton Ticats in partnership with Stadium Digital transformed the world of sponsorship through its data-driven platform; All Access.

Click here to read the full article

Five Examples Of How The Ticats Integrate Sponsors Into The All Access Program

Niagara College—Gameday Predictor
Niagara College sponsors a fantasy game for each home and away game called Gameday Predicator. The sponsorship affords branding on all marketing and promotions including All Access, in-stadium video boards, Ticats TV Live panel, gameday and social.
Fifty-six percent of weekly active members participated in the Gameday Predicator in 2016, with 55 percent playing more than once throughout the season.
The team branded the Wi-Fi login page in Tim Hortons Field with the Niagara College logo; the first 200 fans who signed in to the All Access program while connected to the Wi-Fi received an Alex and Ani bracelet.

WeatherTech—Great Labor Day Giveaway
Fans who entered the stadium received a lanyard and ticket sleeve containing information about the contest and directions on how to enter.

Via Rail—Ride the Rails Contest
The rail service ran two contests within the All Access program in 2016 that sent two fans on the road with the team to Montreal and Ottawa. The winners received accommodations, game tickets and, obviously, train tickets.

Lou’s Barbeque Co.—Cub Club
Ticats Cub Club (kids club) signup occurred through All Access. Parents first became members of the program and then signed up their children. The data captured was used to target family ticketing offers while simplifying the overall sign-up experience.

RedTag.ca—Redemption for Contest Entries
Fans were able to redeem their “yards” for contest entries to win a vacation package courtesy of the travel agency.

Click here to read the original article 

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2016 in Review

December 15, 2016 No Comments Blog, Media Coverage, Press Release

From record performances by Canadian athletes on the world stage, to our country’s new love affair with soccer, this has been a truly memorable year for Canadian sports. Along the way, we saw fans engaging with their favorite teams and athletes in exciting new ways.

A highlight for Stadium Digital was the expansion of All Access to the Toronto Argonauts’ digital and in-stadium platforms. Added this year, Hamilton Tiger-Cats fans could redeem their points and earn additional points by swiping their season seat holder card at retail or concession locations at Tim Hortons Field. We were also thrilled to be a part of the 104th Grey Cup creating some engaging new fan integrations that brought football fans even closer to one of the most memorable games in Grey Cup history.

Our major initiative over the past year was the successful launch of the Canadian Hockey League’s new and fully mobile responsive website network across the league’s slate of 60+ teams, leagues and special events. This includes all team sites in the Ontario Hockey League, Western Hockey League and Quebec Major Junior Hockey League along with the Mastercard Memorial Cup.

We are extremely proud to have implemented a dynamic new content hub and that streamlines the fan experience across all devices.

It has been a joy to work with all of our partners and friends this past year – your commitment to excellence continues to inspire all of us at Stadium Digital.

Please have a wonderful Holiday Season.  We are looking forward to sharing news on several exciting new initiatives in the New Year.

2016 Stadium Digital Highlights

SportsCaster Magazine – Hamilton Tiger-Cats Set the Standard in Digital Fan Engagement

SportsTechie –  Stadium Digital Powers Canadian Hockey League Technology Behind CHL Website Network

Yahoo Sports – Canadian Hockey League follows the NHL’s lead on a digital refresh

before the game between the Toronto Argonauts and the BC Lions at BMO Field in Toronto, ON. Wednesday, August 31, 2016. (Photo: Johany Jutras)

Toronto Argonauts Launch Grey Cup Edition of All Access

November 23, 2016 No Comments Press Release, Sports Tech

The Toronto Argonauts will leverage Stadium Digital’s industry-leading All Access fan engagement platform to connect with visitors to the Grey Cup Festival from November 24 through to the 104th Grey Cup at BMO Field in Toronto.

As part of the Argos All Access execution, fans who register will be able to collect ‘yards’ or points by attending various Grey Cup Festival activities, and playing the Grey Cup Gameday Predictor . They will also be able to redeem their loyalty yards for unique Grey Cup and Argos experiences, and can test their skill at the Armchair Quarterback to receive a discount at the Grey Cup Shop.

Some of the 104th Grey Cup Festival activities that will feature Argos All Access include:

Stadium Digital and the Toronto Argonauts partnered on Argos All Access earlier this season introducing loyalty redemption opportunities, targeted offers and exclusive content.

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