Category: Sports Tech

TicatsAllAccessAppStore

Stadium Digital and Smooth Commerce Partner to Power Personalized Mobile Apps For Sports Properties

June 27, 2018 No Comments Media Coverage, Press Release, Sports Tech

Stadium Digital and Smooth Commerce Partner to Power Personalized Mobile Apps For Sports Properties

– Leading fan engagement and mobile commerce platform providers deliver cross-device loyalty and purchase fan experience –
– Hamilton Tiger-Cats launch Ticats All Access app on new platform –

TORONTO (June 27, 2018) – Stadium Digital, Canada’s leading fan engagement platform provider, and Smooth Commerce, a leading turnkey commerce, mobile app and marketing platform provider, have entered into a multi-year strategic partnership to power apps for sports properties and facilities. The Hamilton Tiger-Cats of the Canadian Football League (CFL) are the first to launch on the combined platform with the Ticats All Access App for iOS and Android.  The personalized app experience delivers the most relevant features to fans based on their location and the game status.

“Our new app demonstrates the ongoing commitment we’ve made to provide our fans with one of the best overall entertainment experiences in North America,” said Matt Afinec, President & COO, Hamilton Tiger-Cats Football Club. “We launched the Ticats All Access loyalty program with Stadium Digital for the 2015 season and continue to innovate it with the addition of the Smooth Commerce platform to drive deeper engagement and value for the CFL’s best fans and partners.”

The Ticats All Access app demonstrates the best of what the loyalty program has to offer, plus native mobile app features to enable a more seamless user experience, including:

  • Loyalty card – an all-in-one Season Seat Holder card for merchandise and concession discounts, points accumulation and reward dollars
  • Single sign-on – a ubiquitous, personalized content experience across devices
  • Geo-fencing – exclusive content and special offers while fans are at Tim Hortons Field, plus bonus points for using the app while at home games
  • Game stats – follow all games live and in real-time within the app

The Ticats All Access app also rewards fans for concession and merchandise purchases and digital engagement before, during and after games. That includes entering contests, watching highlights, playing fantasy games, using the Tim Hortons Field Wi-Fi, and participating in sponsor promotions.

Fans receive “yards” throughout the season that can be redeemed for unique experiences and products such as road trips, visits with players and alumni, and signed merchandise.

New for 2018, season seat holders enrolled in Ticats All Access can access the Pre-game Sideline Experience, bringing them as close as you can get to the action without wearing shoulder pads or a helmet. All members will also receive exclusive viewing of post-game interviews with Head Coach June Jones and Tiger-Cats players immediately after the final whistle. The post-game live stream will feature a variety of interviews, first-takes and analysis from coaches and players before they speak to the media.

“It’s been our privilege over the years to support the Tiger-Cats digital transformation into one of Canada’s leading digital sports team properties,” said Mark Silver, President of Stadium Digital. “The partnership with Smooth Commerce is the culmination of our learning with the Tiger-Cats, to combine the best of our technology with a world-class mobile commerce solution that is deeply integrated into venue technology and point of sales systems.”

“We are pleased to be working with Stadium Digital to deliver a best-in-class experience for Hamilton Tiger-Cats fans,” said Brian Deck, CEO of Smooth Commerce. “This is a significant milestone for Smooth Commerce. We are now bringing the power of our platform to professional sports.”

The Ticats All Access app will add additional features during the season:

  • Order Ahead – Preorder and prepay for concessions at designated pickup counters
  • MyTix Account Manager – Season seat holder access to their TicketMaster account

About Stadium Digital
Stadium Digital specializes in the creation and management of content and technology to deliver products in the areas of sponsorship, fan engagement, ticketing and e-commerce. The company supports sports properties and their partners realize the full potential of their brand and content rights. Its clients include the CHL, WHL, QMJHL, OHL and all 60 teams, Hamilton Tiger-Cats, Winnipeg Blue Bombers, NBA Canada, Toronto Marlies, Belleville Senators, Canadian Premier League and all clubs, Cycling Sports Group (Cannondale), Golf Canada and provincial associations, Racquetball Canada and the Greater Toronto Hockey League.

For more about Stadium Digital, please visit StadiumDigital.com.

About Smooth Commerce
Smooth Commerce builds branded native mobile apps powered by a robust customer activation platform – encompassing mobile payment, order ahead, loyalty, offers and engagement while allowing organizations the ability to access real-time analytics and ensure their digital mobile marketing initiatives are achieving the desired results.

For more about Smooth Commerce, please visit Smooth.tech.

For additional information, please contact:
Greg McIsaac
Junction Communications
greg@junctioncommunications.ca
416-458-3591

 

StadiumTicats

Stadium Digital Is Changing Sports Organizations’ View on Digital and the Role of Video in Fan Engagement

October 23, 2017 No Comments Media Coverage, Sports Tech

Embracing sweeping technological change across an entire sports organization has proved difficult in an ecosystem notorious for its siloes and internal politics. One of the teams that has adjusted to this new environment is the Hamilton Tiger-Cats of the CFL. As part of the move to a new stadium in 2014-15, the Tiger-Cats completely reimagined their fan-facing product in everything from marketing to content to ticketing, with a focus on developing robust, individualized relationships with fans.

Click here to read the full article.

oath-verizon-yahoo-aol

Verizon Digital Media Services’ Uplynk Video Streaming service now powers OTT for Stadium Digital

August 31, 2017 No Comments Press Release, Sports Tech

Verizon Digital Media Services, part of Oath, today announced that its Uplynk Video Streaming service has been integrated into Canadian sports technology leader Stadium Digital‘s All Access Platform – a proprietary digital loyalty and fan engagement platform. By supporting the streaming of live and VOD sporting events, game day highlights and other on-demand content, Uplynk allows Stadium Digital to ensure that its customers – a growing array of sports associations, leagues and teams across Canada – can use high quality video content to enhance their connection with sports fans and partners.

Click here to read the Oath press release.

GolfCanadahomepage

Golf Canada Taps Stadium Digital to Launch New National and Provincial Engagement Platform

March 27, 2017 No Comments Media Coverage, Press Release, Sports Tech

 

Golf Canada, along with leading fan engagement company Stadium Digital, today announced the re-launch of golfcanada.ca.

The new platform introduces the roll out of a responsive national website network across Canada’s provincial golf associations, beginning with albertagolf.org. The digital home for the national sport federation is the go-to destination for millions of Canadian golfers and 1,400-member golf clubs across the country.

Developed and powered by Canadian sports technology leader, Stadium Digital, the bilingual platform features a dynamic new content hub to share Canadian golf news, information and highlights of Golf Canada’s slate of championships, programs and services for golfers and member clubs. The sites also feature original content to showcase the next generation of Canadian rising stars as well as informative articles for golf enthusiasts from coast to coast.

“The launch of our new bilingual digital network is an important evolution in golfer engagement for Golf Canada and our provincial associations, allowing us to go well beyond our previous capabilities,” said Golf Canada Interim CEO Jeff Thompson. “Stadium Digital’s network infrastructure platform gives us the much-needed scale so we can connect with our golfers, fans, partners and sponsors in a much more meaningful way.”

The digital network development was supported in part by a grant through the Canadian Olympic Committee’s (COC) National Sport Federation (NSF) Enhancement Fund. The program was devised to assist NSFs in the creation of efficiencies and enhancements that could benefit other sport federations.

“We are thrilled to see Golf Canada develop this innovative digital network to engage with golf enthusiasts across Canada,” says Chris Overholt, Chief Executive Officer of the Canadian Olympic Committee. “The insights learned through this initiative can now be shared with other national sport federations who look to build their own platforms. This is a great example of how sport organizations can work together to strengthen the system as a whole”.

The infrastructure, hosted on the Microsoft Azure Cloud Platform, allows for a streamlined interface for users across devices. While all Golf Canada digital content lives on a single network managed by Stadium Digital, the infrastructure allows provincial golf associations to customize the look of their sites and develop their own unique content and sponsorship opportunities to serve local golfers and clubs.

Highlights of the new digital network include:

  • New content hub and video player with full integration of on-demand video
  • Standardized look for teams and championships
  • Content sharing across all provincial golf associations
  • Improved member and golf club services
  • New national and local sponsorship opportunities
  • Bilingual engagement
  • Improved discovery of original content – video, photos and stories
  • Enhanced navigation capabilities

“This is an exciting new era for golf in Canada with so many dynamic young players and a growing number of members and marquee events,” said Mark Silver, President of Stadium Digital. “It has been wonderful working with the team at Golf Canada and the provincial golf associations to develop a new platform and content hub to serve golf lovers and fuel Canada’s passion for golf for years to come.”

Stadium Digital has confirmed that work is already underway to build other Canadian provincial golf associations into the platform and that they are ultimately planning to extend the model to other national sports associations.

 

CHL Fan Base PR

CHL and Stadium Digital Launch New Engagement Program for CHL Playoffs

March 23, 2017 No Comments Press Release, Sports Tech

CHL Fanbase offers special rewards for fans along with
new interactive CHL Playoff Predictor Game

Toronto, (March 21, 2017) – The Canadian Hockey League (CHL) kicks off the start of the OHL, WHL and QMJHL playoffs today with the launch of CHL Fanbase – the league’s new digital fan engagement platform. Developed by leading fan engagement company, Stadium Digital, the platform awards points to fans who engage with the CHL’s Playoff Predictor game and gives exclusive access to contests, promotions and events.

The highlight of the platform launch is the new CHL Predictor game which allows fans to predict the results of OHL, WHL and QMJHL playoff series. Participants all have a chance to win a trip to the Mastercard Memorial Cup.

“Whether it’s entering a contest, predicting a playoff winner or engaging in partner promotions, CHL Fanbase is an incredible way for us to thank our loyal fans for their ongoing support and engagement,” says Mark Dickie, Senior Manager of Digital, CHL. “Playoffs are the best time of the season. As we lead up to the Mastercard Memorial Cup, we can’t wait to have fans join in on CHL Predictor and guess the outcomes for what are sure to be some compelling series.”

“CHL Fanbase is natural digital extension of our services for the CHL, enabling the league to connect with fans on a whole new level,” says Mark Silver, President of Stadium Digital. “Using our proprietary engagement platform not only allows the CHL to recognize and reward its fans, it also empowers the league and teams to track behavioral fan data and ultimately help the CHL to develop custom promotions, programs and other partner initiatives that drive further engagement.”

CHL Fanbase marks Stadium Digital first league-wide fan engagement loyalty platform. The company has successful launched similar team platforms for the Hamilton Tiger-Cats and the Toronto Argonauts.

About the Canadian Hockey League
The Canadian Hockey League is the world’s largest development hockey league with 52 Canadian and eight American teams participating in the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. CHL players graduate from high school at a rate higher than the Canadian national average. More than nine million fans annually attend CHL games during the regular season, playoffs and at the Mastercard Memorial Cup. The CHL is the number one supplier of talent to the National Hockey League (NHL) and U Sports.

CIBC Showdown

Stadium Digital Powers New Interactive Engagement Platform for Canadian Hockey League and CIBC

February 14, 2017 No Comments Press Release, Sports Tech

Stadium Digital  launched a new interactive video engagement platform today for the Canadian Hockey League (CHL) and their league partner CIBC.

CIBC Showdown showcases the best video content from the CHL and delivers it to hockey fans in a new interactive environment.

Available across all online and mobile platforms, CIBC Showdown features a custom-built digital video player and content hub that allows hockey fans to vote on a weekly selection of top highlights from the OHL, WHL and QMJHL.  Fans can share their favorite CHL highlights with friends and family across their own social platforms using the tag #CIBCShowdown.

“With hundreds of awe-inspiring goals, saves and great plays happening across our leagues every week, CIBC ShowDown will be a go-to destination for our fans to vote on the week’s most amazing moments and share some incredible hockey highlights across their social group,” says Mark Dickie, Senior Manager of Digital, CHL. “CIBC’s commitment to the CHL and junior hockey has been outstanding, we are thrilled to have them join us in celebrating the league and engaging with our fans on such a dynamic new digital platform.”

Stadium Digital launched a similar video engagement platform for the Hamilton Tiger-Cats. The team’s popular Play of the Year  has been a go-to destination for Tiger-Cats fans to vote on the team’s top plays from the past season.

“Sports leagues and teams all possess an incredible archive of relevant and compelling content – and most of it rarely ever gets seen outside of a brief hit on some highlight show,” says Mark Silver, President of Stadium Digital. “The ShowDown and Play of the Year platforms give our partners an opportunity to repurpose their very best content allowing fans and sponsors to engage in a dynamic way.”

Stadium Digital is currently in discussion with other teams and leagues to extend the ShowDown and Play of the Year platforms to new partners.

 

All Access 2016

Hamilton Tiger-Cats Score With Data-Driven Marketing

January 24, 2017 No Comments Media Coverage, Sports Tech

The IEG Sponsorship Report takes a look at how the Hamilton Ticats in partnership with Stadium Digital transformed the world of sponsorship through its data-driven platform; All Access.

Click here to read the full article

Five Examples Of How The Ticats Integrate Sponsors Into The All Access Program

Niagara College—Gameday Predictor
Niagara College sponsors a fantasy game for each home and away game called Gameday Predicator. The sponsorship affords branding on all marketing and promotions including All Access, in-stadium video boards, Ticats TV Live panel, gameday and social.
Fifty-six percent of weekly active members participated in the Gameday Predicator in 2016, with 55 percent playing more than once throughout the season.
The team branded the Wi-Fi login page in Tim Hortons Field with the Niagara College logo; the first 200 fans who signed in to the All Access program while connected to the Wi-Fi received an Alex and Ani bracelet.

WeatherTech—Great Labor Day Giveaway
Fans who entered the stadium received a lanyard and ticket sleeve containing information about the contest and directions on how to enter.

Via Rail—Ride the Rails Contest
The rail service ran two contests within the All Access program in 2016 that sent two fans on the road with the team to Montreal and Ottawa. The winners received accommodations, game tickets and, obviously, train tickets.

Lou’s Barbeque Co.—Cub Club
Ticats Cub Club (kids club) signup occurred through All Access. Parents first became members of the program and then signed up their children. The data captured was used to target family ticketing offers while simplifying the overall sign-up experience.

RedTag.ca—Redemption for Contest Entries
Fans were able to redeem their “yards” for contest entries to win a vacation package courtesy of the travel agency.

Click here to read the original article 

before the game between the Toronto Argonauts and the BC Lions at BMO Field in Toronto, ON. Wednesday, August 31, 2016. (Photo: Johany Jutras)

Toronto Argonauts Launch Grey Cup Edition of All Access

November 23, 2016 No Comments Press Release, Sports Tech

The Toronto Argonauts will leverage Stadium Digital’s industry-leading All Access fan engagement platform to connect with visitors to the Grey Cup Festival from November 24 through to the 104th Grey Cup at BMO Field in Toronto.

As part of the Argos All Access execution, fans who register will be able to collect ‘yards’ or points by attending various Grey Cup Festival activities, and playing the Grey Cup Gameday Predictor . They will also be able to redeem their loyalty yards for unique Grey Cup and Argos experiences, and can test their skill at the Armchair Quarterback to receive a discount at the Grey Cup Shop.

Some of the 104th Grey Cup Festival activities that will feature Argos All Access include:

Stadium Digital and the Toronto Argonauts partnered on Argos All Access earlier this season introducing loyalty redemption opportunities, targeted offers and exclusive content.

stadium-digital-chl-launch

Stadium Digital Powers Canadian Hockey League Technology Behind CHL Website Network

October 12, 2016 No Comments Media Coverage, Sports Tech

The new CHL network of 78 sites is operating at full capacity with mobile dedicated features designed to optimize team, league and special events focused on the fan experience delivered over all devices.

“The launch of the new CHL network marks an important milestone in how we connect with our fans and bring them closer to the game,” says Mark Dickie, Senior Manager of Digital, CHL. “Stadium Digital’s network and fan engagement platforms have been a wonderful complement to our content strategy allowing the CHL to deliver more value to teams, sponsors, and most importantly, the fans.”

Read full article on Sportstechie

stadium-digital-chl-launch

Canadian Hockey League and Stadium Digital Debut New League-wide Website Network for 2016/17 Season

October 9, 2016 No Comments Press Release, Sports Tech

Toronto, (October 11, 2016) – The Canadian Hockey League (CHL), along with its partner Stadium Digital, dropped the puck on the 2016/17 hockey season with a new and fully mobile responsive website network across the league’s slate of teams, leagues and special events. This includes 78 sites for all teams in the Ontario Hockey League, Western Hockey League and Quebec Major Junior Hockey League along with the Mastercard Memorial Cup, CIBC Canada/Russia Series and the Sherwin-Williams CHL/NHL Top Prospects Game.

The new CHL network, created by Stadium Digital, features a dynamic new content hub and responsive technology that streamlines the fan experience across all devices. Highlights of the new network include:

  • Redesigned schedule and enhanced live scoring statistics package provided by Hockey Tech
  • Game Centre with complete play-by-play feeds that track in arena events including goals and shots on goal, along with a fresh box score design
  • Integration of live video and audio streams
  • New national, regional and team sponsorship opportunities
  • Improved discovery of original content – video, photos and stories
  • Enhanced navigation capabilities; and
  • Bilingual engagement

“The launch of the new CHL network marks an important milestone in how we connect with our fans and bring them closer to the game,” says Mark Dickie, Senior Manager of Digital, CHL. “Stadium Digital’s network and fan engagement platforms have been a wonderful complement to our content strategy allowing the CHL to deliver more value to teams, sponsors, and most importantly, the fans.”

While all CHL digital content lives on a single network managed by Stadium Digital, the infrastructure allows individual teams to customize the look of their sites and develop their own unique content and sponsorship opportunities to serve their fans and team partners.

“It has been an exciting process and we are thrilled to see the full 78-site network take full effect as the puck drops on another season of major junior hockey,” said Mark Silver, President of Stadium Digital. “We are looking forward to continuing to work with the CHL leagues and teams to showcase the world’s top hockey prospects across the league’s digital platforms.”

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