Stadium Digital Powers New Interactive Engagement Platform for Canadian Hockey League and CIBC
Stadium Digital launched a new interactive video engagement platform today for the Canadian Hockey League (CHL) and their league partner CIBC.
CIBC Showdown showcases the best video content from the CHL and delivers it to hockey fans in a new interactive environment.
Available across all online and mobile platforms, CIBC Showdown features a custom-built digital video player and content hub that allows hockey fans to vote on a weekly selection of top highlights from the OHL, WHL and QMJHL. Fans can share their favorite CHL highlights with friends and family across their own social platforms using the tag #CIBCShowdown.
“With hundreds of awe-inspiring goals, saves and great plays happening across our leagues every week, CIBC ShowDown will be a go-to destination for our fans to vote on the week’s most amazing moments and share some incredible hockey highlights across their social group,” says Mark Dickie, Senior Manager of Digital, CHL. “CIBC’s commitment to the CHL and junior hockey has been outstanding, we are thrilled to have them join us in celebrating the league and engaging with our fans on such a dynamic new digital platform.”
Stadium Digital launched a similar video engagement platform for the Hamilton Tiger-Cats. The team’s popular Play of the Year has been a go-to destination for Tiger-Cats fans to vote on the team’s top plays from the past season.
“Sports leagues and teams all possess an incredible archive of relevant and compelling content – and most of it rarely ever gets seen outside of a brief hit on some highlight show,” says Mark Silver, President of Stadium Digital. “The ShowDown and Play of the Year platforms give our partners an opportunity to repurpose their very best content allowing fans and sponsors to engage in a dynamic way.”
Stadium Digital is currently in discussion with other teams and leagues to extend the ShowDown and Play of the Year platforms to new partners.